Monday, June 18, 2012

Why Resign Double D?


                The Green Bay Packers have resigned the 37 year old veteran wide receiver Donald Driver to a one year contract worth $2.3 million. Considering the contract included a $1.2 million roster bonus which has already been paid, Driver is a virtual lock for a roster spot, come September. To be sure, the McCarthy, Thompson, Murphy brain trust has shown a willingness to part ways with well-liked veteran players. This pattern goes well beyond the obvious example of Brett Favre to include the likes of Corey Williams, Cullen Jenkins, Aaron Kampman, Scott Wells, and so on. This of course begs the question, why keep an aging (or perhaps more appropriately, aged) player at an already loaded position group that includes more than a few intriguing prospects that have yet to play a snap in the NFL? Packers’ brass (most notably Ted Thompson) has chosen to go against their standard operating procedures for perfectly logical reasons. Roster creativity, locker room leadership, and proven performance have breathed new life into the lengthy career of Green Bay’s favorite young old man.
                Although personnel decisions ultimately rest on the shoulders of Ted Thompson, there is no doubt that he works in tandem with head coach Mike McCarthy. Both men have stressed the importance of a fluid and effective relationship between the two of them since early on in their tenure together. It is precisely this cooperative relationship that allows the Packers to make creative and sometimes controversial moves with their 53 man roster. The first such controversial move (at least the first to be broadly discussed) was the decision to keep only two quarterbacks on the roster in 2006, when back-up Aaron Rodgers was just a second year player with a lot of refining to do. The decision worked out, but more importantly, it gave McCarthy and Thompson another roster spot to fill with a player they thought could contribute more than a third quarterback could. This contributed to the fact that the Packers that year used not only a five wide out offensive package (the Big Five) more than any other team, but also a three running back package (the Inverted Wishbone) more than any other team as well. They continued their creative ways by keeping five tight ends on the roster in multiple years (the only team to do so). McCarthy liked the flexibility offered by the body type of the typical tight end, in that they were often able to contribute on special teams in a meaningful way in addition to their offensive responsibilities. The Packers won the Superbowl in 2010 with five tight ends on the roster. Although the highly touted scout team talent at the wide receiver position group remains unproven, it is clear that Diondre Borel, Tori Gurley, and even Shaky Smithson are stating their case for a roster spot. While no team carried more than five wide receivers on their roster last year, it seems that the Packers may be headed in that direction this year. One or all of these talented young players would likely be signed to an active roster elsewhere if they are once again relegated to the practice squad in Green Bay. In order to keep the young talent in town without letting the still productive veteran go, McCarthy and Thompson will likely once again showcase their trademark roster creativity. Keeping six wideouts goes against conventional football procedure, but don’t be surprised to see it this year in Green Bay.
                Very few people outside the team have access to the true locker room environment on any NFL team. For me to make definitive statements about Driver’s mentoring skills or leadership role would be purely conjecture on my part. That being said, if one pays close attention to the way in which Double D is described by coaches and teammates alike, it seems clear that he is at the very least universally revered. One need not look any further than the public response from players currently on the roster who would have directly benefitted from Driver moving on. Said Tori Gurley, “I love it, man. Oh yeah. He’s a great mentor. As soon as he got back, he was out there showing me some details on plays.” Said second year up-and-comer Randall Cobb, “I’m glad he’s back. Donald has been like a father figure to me. I’ve learned so much from him off the field and on the field and having him here for another year is going to be a great experience for the both of us.” While any NFL player with half a brain is going to put a positive spin on any situation like this, these two guys went out of their way to praise Donald’s leadership ability and willingness to offer guidance to the very men who are trying desperately to take his job. There’s a lot more to learn about being an NFL player than mastering route combinations and pre-snap adjustments, and Driver has been nothing short of exemplary in the way he has handled himself off the field.  In addition to taking over the annual Packers Charity Softball game, he runs his own charitable organization (The Donald Driver Foundation) which helps out families in need in both Wisconsin communities and in his home state of Texas. Although his unconscionably infectious smile and smooth hips on DWTS may get more media hype, it’s obvious that his character is what shines the most. The Green Bay Packers have had an air of morality since the days of Vince Lombardi, and Donald has more than carried that torch during his time as a Packer. So again, while any attempt to quantify his off-field contributions to Packer Nation would be destined for failure, it is safe to say that Donald's accomplishments as a Packer and ongoing contributions to the organization go far beyond the call of duty.
                Any discussion of Driver’s new contract would be woefully incomplete without taking a good, hard look at his on the field production. Although the accolades that come along with being a 14 year veteran and the team’s all-time leading receiver are nice, they tell us very little about what he might be able to contribute in the coming season. There is no denying the fact that his production in terms of yardage has waned over the past two seasons. After six straight 1000-yard seasons, he has posted yardage totals of 565 and 445 in 2010 and 2011 respectively. Add in the fact that this decrease in yardage has coincided with an increase in overall team passing yards, and the numbers look a bit grim. A closer inspection reveals another reality. The Packers have what most consider the most talented group of wide receivers in the league. The emergence of bona fide stars Greg Jennings and Jordy Nelson has relegated Driver to number three on the depth chart at best. Veteran James Jones, although frequently struggling with drops and concentration in big moments, has flashed the ability to be a number one target on more than a few NFL teams. Furthermore, the precocious Randall Cobb, despite being the youngest player drafted in NFL history, immediately showed that he belongs at this level by scoring two touchdowns in his first game as a pro. Although Driver has handled the quasi-demotion with aplomb, he still must produce in order to hang around. Luckily for Donald, he has done just that. While his yardage numbers have decreased markedly, his touchdown totals have stayed on par with his career average. Driver has proven to be a reliable red zone target, which I believe to be an intangible skill that holds true value. He has only one fumble over the past two seasons in an offense that stresses ball security over virtually everything else. With regard to the decline in yardage, this has directly coincided with a decline in the amount of opportunities afforded Driver. His targets per season have declined as follows, starting from the year 2006: 172, 122, 116, 112, 84, and 56 in 2011. While there is some merit to the argument that the open receiver gets the ball, that is certainly not always the case. Aaron Rodgers has shown an obvious on-field rapport with Jennings and Nelson above all other pass catchers, and has repeatedly called for more opportunities to throw the ball to Jermichael Finley (who probably should have been mentioned before this point). That’s not to say that Rodgers is forcing the ball to particular players, but if both Driver and Nelson get separation on a particular play, it’s likely that Nelson will get the first look. In other words, there’s only so many balls to go around. The embarrassment of riches at wide receiver simply dictates a smaller number of opportunities for the pass catchers on the Packers, and Driver is no exception.
Finally, the 37-year-old showed no signs of fatigue last season, and in fact turned in a gem of a performance in the team’s home playoff loss to the New York Giants. He led the team in receiving yards and hauled in one of just two receiving touchdowns for the Packers. The numbers don’t tell the whole story of that performance, as his three catches were not only badly needed during an otherwise disappointing offensive performance, but were also not exactly on-target throws. Momentum is huge in the NFL and Driver was as much a factor in swaying it in that game as any player on the team. Driver’s reportedly relentless commitment to fitness is no fabrication. He was not simply blessed with tremendous physical attributes, but also works tirelessly to maintain peak physical condition. He has reportedly dropped his body fat percentage from four to two while training for both Dancing With the Stars and the upcoming season. That is not a misprint. He REDUCED his body fat percentage from FOUR to TWO. A lack of commitment during the offseason is clearly no concern with this consummate professional.
                The NFL is a business first, with little room for sentimentality. At a glance, the re-signing of Donald Driver may seem like a romantic move designed to appease a deeply committed fan base and avoid a potentially ugly situation. As discussed, that is clearly not the case. Driver has more than earned his spot on the roster this upcoming season, and the warm fuzzies felt throughout Packer Nation are nothing more than a byproduct of sound football decisions at the highest level. Congratulations to Donald for not only earning the right to continue his already illustrious career, but also for showing the young talent on the team what it means to be a professional and a Green Bay Packer.

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